AI Insights · Timothy · April 2023
Top 5 Fashion Games Performance in Italy Q1 2023
Discover the performance trends of the top 5 fashion games in Italy during Q1 2023, including weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 fashion games on a unified platform in Italy showcased varying performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at each game’s performance:
Magic Princess: Dress Up Games from YoYo Dress Up Games saw a notable fluctuation in weekly downloads. Starting with 26.2K downloads in the first week of January, it peaked at 28K in mid-January before gradually declining to 4.3K by the end of March. Weekly revenue for the game remained relatively low, with a peak of $18 in mid-February. The game’s active user base showed a consistent increase, growing from 45.9K in early January to 118.2K by the last week of March.
Merge Studio: Fashion Makeover by Paxie Games experienced a steady increase in weekly revenue, peaking at approximately $1.9K in the final week of March. Weekly downloads peaked at 27.1K in the second week of January and then declined to around 6.9K by the end of the quarter. Active users for the game fluctuated, starting from 24.6K in early January and ending at 37.4K in the last week of March.
Makeover & Makeup ASMR from TAGO Studio saw a significant drop in weekly downloads, starting with 59.1K in the first week of January and falling to 2.9K by the end of March. The weekly revenue was relatively low, peaking at $39 in the first week of January. Active users showed a fluctuating trend, starting at 69.6K in early January and slightly decreasing to 50K by the end of March.
Makeover Studio: Makeup Games by Stella Joy Studio reported a peak in weekly revenue of $107 in late January, with a generally declining trend afterward. Weekly downloads started at 34K in late December and decreased to 4.2K by the end of March. Active users showed a gradual decline, starting at 67.7K in early January and dropping to 48.2K by the end of March.
Makeover salon: Makeup ASMR from TAGO Studio experienced a steep decline in weekly downloads, from 39.2K in late January to just 1.6K by the end of March. Weekly revenue peaked at $49 in late January but saw a downward trend thereafter. Active users also declined over the quarter, starting at 52.6K in late January and falling to 15.1K by the end of March.
These insights highlight the dynamic nature of the fashion game market in Italy during Q1 2023. For more detailed data and insights, visit Sensor Tower.
